![]() However, if your content is more varied it may not be easy to keep your grid looking amazing all the time.Īs a general rule of thumb, try to avoid posting any unedited posts in a prominent position on your grid, and try to achieve some consistency and you should be good to go. The profiles above have gone above and beyond to ensure that their grids are consistent and appealing to users, and this is something every creator should aspire to when attempting to grow a following. Many Instagrammers spend a lot of time planning their grid so that all the images are consistent when it comes to color schemes and phototypes. Using the popular and relevant hashtags will help you to get featured on the Explore and it will make it more likely that your content will reach IG users in your target audience. Hashtags are essential if you want to make it easy for new users to discover your profile. You can do this by sharing exclusive coupon codes and running Instagram-specific giveaways. When sharing your Instagram profile, you can consider incentivizing your followers to check your Instagram out. No matter how small your following is, it’s well worth sharing links to your Instagram account on a regular basis. If you’ve already got a following on a different social platform like Facebook or Twitter, don’t be afraid to promote your Instagram to these followers. Cross-promote your Instagram on other social platforms Using tools like Pallyy, you can track post-performance and run tests to decide the best time to post feed posts, Stories, and more. ![]() However, by experimenting and analyzing your own Instagram data, you can work out some optimal posting times for your specific account. It all depends on where your followers are located and when they are the most active. There are tons of ‘studies’ online that will claim to have the answer about when is the best time to post, but the truth is, the right time is completely different for everyone. However, working out the right time to post can be a challenge. Timing is key when it comes to posting on Instagram. To do this, you can try using a link in bio tool to shorten and optimize links. You can also make your bio more visually appealing by adding brand-relevant emojis.Īlthough there is space for a link in the bio section, you should try to make this as neat and tidy as possible so that users are comfortable clicking the link, and don’t get distracted by long, confusing URLs. The limited space you have in your bio should be used to tell users who you are, and what your brand is all about. When you have an Instagram business account you can access some profile insights directly through the app, but if you want to gain a deeper understanding of what sort of content performs best, then you’re best using an Instagram analytics tool like Pallyy or Agorapulse. You can use powerful analytics insights to find out what your followers and other Instagram users like to see. When planning what sort of content to create, it doesn’t have to be based on guesswork. Find what content works and post more of it If you’re keen to learn more about running Instagram giveaways, check out our full guide here or our article on IG giveaway ideas. You can even embed a giveaway widget on your blog or website to encourage more entries using a tool like SweepWidget. Once you’ve chosen a price, and created the content for your giveaway, be sure to share it far and wide to get as much attention as possible.Ĭhoose an appropriate hashtag for your giveaway so that it reaches new Instagram users and share it across all your social channels. You can also create content-based giveaways such as caption contests and photo contests which can be good for generating user content that you can repurpose and share. Follow-to-win giveaways – By following your account users are entered into the giveaway.Tag-a-friend giveaways – Followers have to tag a friend to enter. ![]() Like-and-share giveaways – Followers have to like and share your post to be entered.If you’re keen to reach new followers, here are some types of giveaways you can use: ![]() The key with giveaways is to make sure you are clear to your followers about what they need to do in order to be entered into the giveaway. Instagram giveaways are a great way to get people to like and share your content and follow your account. Instead of being constantly chained to your mobile phone, you can schedule content quickly and easily in batches, to be published automatically at dates and times you choose.īy scheduling your content in this way, you can post as many feed posts as you like each week, and still have time left to share Story posts, and create content for Reels.
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